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As described in our Privacy Policy, we collect personal information from your interactions with us and our website, including through cookies and similar technologies. We may also share this personal information with third parties, including advertising partners. We do this in order to show you ads on other websites that are more relevant to your interests and for other reasons outlined in our privacy policy.
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If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will treat this as a request to opt-out of activity that may be considered a “sale” or “sharing” of personal information or other uses that may be considered targeted advertising for the device and browser you used to visit our website.
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L.O.F. Apparel & Tack was founded in 2018 by Gary and Leesa Berhow at the Minnesota Equestrian Center in Winona, Minnesota. With decades of horse experience and a deep love for the equestrian community, the store was born out of both passion and timing — and a little leap of faith.
Gary, a career farrier, was looking for a new direction as he approached retirement from the physically demanding work of shoeing horses. Opening a tack and apparel shop felt like the perfect way to stay connected to the horse world while starting a new chapter. What started as one store quickly grew; a second location opened just a few years later in Ridgeland, Wisconsin — close to their hometown of Connorsville.
Running the shops has been a joy for Gary and Leesa. They've loved watching the many breeds and disciplines that pass through the Minnesota Equestrian Center, and they’ve met incredible people along the way — customers who’ve become friends.
As lifelong horse owners, Gary and Leesa spent many years showing Arabians and now enjoy the peaceful side of the equestrian life — trail riding and horse camping — whenever they’re not at the stores.
The name L.O.F. stands for Leap of Faith — a name that perfectly captures the spirit behind their journey.
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Gary and Leesa Berhow